Competition online is fierce. One germ of a concept may spawn hundreds of copy cats. What differentiates a good explainer video from a mediocre one?
It answers the 3 W’s through motion, information, and entertainment.
The creative use of moving objects in a visual format, followed by an entertaining overview of the WHO•WHAT•WHY of your business, separates a good explainer video from a trite one.
Take a good look at your landing page. Most likely, you have a “Welcome” blurb. That won’t cut it in a highly competitive market. In less than a minute, a well-made explainer video will show us what we need to know about your business:
- Who you are
- What you do
- Why we should use your products or service
Surf in any category on the Internet and you will find words, words, words, and more words.
But our brains are hardwired to detect motion. So it’s easy to understand why YouTube is the #2 search engine and the #3 social media site in the world.
Because our brains are wired for motion, we skim through pages and pages of information, our eyes overloaded with letters and numbers. Yet we will endure a drab video to its end because it’s visual.
For your business, the home page or landing page explainer video is the communication gold mine that you want to get just right. How do you do this? Well, let me explain…
The three W’s are answered through motion, information, and entertainment:
- Who – Web app for managing social networks and group communication
- What – Easy to use and navigate software that boosts productivity
- Why – Clean and beautiful, and very reasonably priced
Are you not compelled to try the Message app? Did your eyes not follow the action animation to its end? That’s the power of a good explainer video as our brains are wired to detect movement. And when it’s visually entertaining, then it’s even better.
2. Good Explainer Videos can Evoke or Provoke an Emotion
A very engaging method that makes a good explainer video is to build a thoughtful and meaningful visual story with characters to evoke an emotion in the viewer.